What is a mascot you might be asking? A mascot is a person, animal, or object adopted by a group as a
symbolic figure especially to bring them good luck.
Walt Disney thought of a wonderful mascot
that now completely symbolizes, in a nut shell, the Disney universe.
Take, for example, Michelin Tire Co. with their "Michelin Man" and
certain insurance companies with their talking geckos, etc. So as
you can see a mascot can be a very valuable addition to a company's
JH Studios specializes in creating mascots that are not only
memorable but also compliment existing corporate branding. Take Pinellas Life's mascot, "Webit", that we designed for them.
They needed a frog mascot for their business. After determining
what type of frog to use, a red eyed tree frog, we utilized the colors of their existing logo to create the cabana boy/beach comber frog that
you see above.
Mascots have proven
themselves very valuable in the supermarket food industry. How
many times have you witnessed a child, in a grocery store, choose a
cereal box simply because it had a cute frog, bear, rabbit or leprechaun
on the cover?