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Benefits of a high ranking web site design in your marketing plan and advertising budget
2005.11.03
 
JH Studios Newsletter
Helpful Articles from JHstudios.com
Web Design & Website Marketing Experts
The Ultimate Marketing Tool

by Sherman Lin


   "Target Marketing" Most people and companies are aware of that term. Target Marketing is advertising to a specific segment or subgroup of the general population that you believe will lead to a higher sales return than everyone in the general population at large. If you have placed fliers in your neighborhood or sent them out by mail then you have practiced it and your target market was people living in a certain geographic area.

   We’ve all seen target marketing. If you watch ESPN or sports on television you will see a higher number of beer ads than if you were watching CNN, the Disney Channel or the Discovery Channel. Those beer companies are target marketing to the audience that they believe are more likely to be beer drinkers. Of course there are probably some beer drinkers watching CNN, Disney and Discovery too, but they are a smaller percentage of the audience. The trick is to get your message to those people most likely to be a potential customer.

   So how can your business focus on those customers most likely to be your potential customer?
The answer is simple. Use the ultimate target marketing tool. A well designed powerful business website is the ultimate target marketing tool.

   The fact is that there are people out there right now looking to buy what you sell. If you are a plumber there are people in your area looking for plumbing services right now. Whatever it is that you sell; there is already a market place full of people looking for what you are selling. Your target marketing should be directed at those people who are already looking for you and the goods and services that you sell.

   More and more people use the Internet like the yellow pages were once used. They search it to find the goods and services that they need. The search engines that these potential customers use will display to these customers websites containing the goods and services that they want. A website that is properly designed and targeted to those goods and services on a powerful network will always show up ahead of weak and poorly designed websites.

   At JH Studios we design host and maintain e-commerce business websites that have high visibility and that have good search engine placement results when your target market customers are looking and shopping online. We work with our clients and design business e-commerce websites to target potential customers looking for the goods and services our clients have to offer. Many businesses already have a website. Unfortunately, however, most of those websites are not on a powerful network of high ranking websites, nor have they been designed in such a way as to properly highlight and target the goods and services that they are trying to sell. If you do not already have a website or if your website has not been designed to properly highlight your goods or services in order to achieve high search engine placement-- Then get your business on the right track and get the ultimate marketing tool.

Call JH Studios and let us show you how we can help.


Sherman Lin
Web & Print Sales
(813) 545-9499

JH Studios is a Tampa Website Design firm that also specializes in logo design & full color business printing like:  high quality full color 12pt card stock glossy business cards, postcards, flyers,  brochures, door hangers & custom mousepads.  Tampa Bay, Florida (FL) web design & e-commerce shopping cart designers.   High ranking websites for small business websites and  big business websites, ecommerce shopping cart developers & affordable web design. Website redesign for companies that need a new look for their company and need a better stronger web presence.  We can design your business an online store to sell your products on the internet and make money online.  For a no cost consultation,  contact us today.

 
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